For the past few years, the media has been predicting that mobile is the next big thing, and with the increased number of smartphones on the market. It looks like that prediction is finally coming true and every business today requires optimisation of their website. People use their phones for everything from surfing the web to collecting payments, so it stands to reason that they might want to check out your site while they’re on the go. Thus, a business must do Website optimization in WordPress, if using WordPress.
Website optimization in WordPress
What is mobile optimization?
Mobile optimization reduces the time it takes for your site to load on a cell phone and iPad browsers and configures your site to look good on those devices.
So, how do you make sure your blog is mobile-friendly?
If you choose to ignore this optimisation of website, you risk the following:
- Less Traffic: As mobile usage is increasing daily at a massive rate worldwide increases, you could effectively be losing about 20% – 50% of potential traffic to your website.
- Fewer People Signing Up For Your Email List: Without a mobile-friendly blog and email opt-in forms, new visitors will leave in frustration instead of signing up to your list.
- Potential Readers Lost Forever: A Gomez study found that 46% of mobile users are unlikely to return to a site if they had trouble accessing it from their phones. So first impressions are more important than ever.
The interface used on desktops just won’t cut it with smartphones, largely because of the lack of several buttons and keys. You will, therefore, need to make sure that you do proper optimisation of the website by:
- Navigation as easy as possible
- Your content is easily accessible and readable
- The loading time is a lot faster
There’s more for you to keep in mind for website optimization in WordPress, and you’re going to learn all of them as we go through the subsequent topics.
Here’s a quick layout of what we’ll be talking about website optimization in wordpress:
- Responsive themes
Google’s Blogger recently introduced a set of mobile templates, which re-format your blog when it’s accessed from a smartphone. To activate mobile templates on your site, go to Dashboard > Settings > Email & Mobile tab, then check the mobile template option and save.
WordPress.com blogs have the advantage of two mobile themes that will automatically display when your site is accessed from a mobile device. Visitors will be able to see your posts, pages, and archives, as well as leave comments. You can access the settings from your Dashboard under Appearance > Extras.
Self-hosted (WordPress.org) blogs have a number of options for plugins that make a site mobile-ready. Some of the most popular include WordPress Mobile Edition, WordPress Mobile Pack, and MobilePress.
Tumblr has a default option that makes any Tumblr blog mobile-friendly–it overrides your theme with a special layout optimized for mobile browsers. To access this feature, go to your dashboard > Customize > Advanced.
Mobile themes help your site load faster and display as much information about your site as possible on small phone screens. I
f you haven’t already, take a look at your site on a mobile device (the Apple Store is always a fun place!) and see if you need to do anything to improve your readers’ experience.
Website optimization in WordPress
Optimisation of the website through a responsive Theme
This is where your choice of a blogging platform will play a big role as well. If you haven’t created your blog yet and are considering one or two brands to provide you with the framework, you need to find out if they have default themes or templates that are mobile-friendly.
Most platforms have already adapted to the mobile trend, so chances are you’re covered. If not, feel free to consider another platform that can give you what you need.
Mobile optimization WordPress Plugins
Plugins are basically tools or extensions that allow you to do extra things to your blog that don’t necessarily come as a default.
The effect will depend on the nature of the plugins themselves and how much tampering the platform allows. Whatever the case, you can get a plugin that will make your blog mobile. Jetpack is a really good option here, largely because it’s just so easy to use.
Mobile App optimization
The biggest advantage of having apps for your blog is the fact that most mobile users conduct their internet activity through apps. If you have a sizeable mobile audience, for example, having an app for your blog only makes sense.
Not only does it make opening your blog and reading your content much easier, but it also taps into the habits of the users. Obviously, this will require you to have an actual app to offer readers and you can either create it yourself or have a professional do it for you. Either way is good, as long as the result meets your standards.
Now, the decision to make the app paid or free is up to you. However, since you are running a blog, you might want to make it free. If you really want to make money through your app, you can always sneak ads in.
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