Marketing Momentum: Definition, research, concept and plan
Marketing Momentum: Definition, research, concept and plan

Marketing Momentum: Definition, research, concept and plan

Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, running your company, and trying to take care of and enjoy the other aspects of your life. Hence, you need to build Marketing Momentum.

What is Marketing?

Marketing is simply a promotion of a business or a product or services. It may be to a targeted audience.

Examples of marketing 

  • Television commercials
  • Billboards
  • Magazine or Newspaper advertisements
  • Social Media Marketing, etc

Without a doubt, effective marketing requires your time, energy, and consistent effort, but not to the point that it becomes draining for you. It actually should be really easy – and it can be!

  • Production.
  • Product.
  • Selling.
  • Marketing.
  • Societal marketing.

Once you build momentum and get the right systems in place, you’ll find that your marketing runs like a well-oiled machine. It will support you in filling your practise with ideal clients.

You’ll also create more visibility for the solutions you offer, and generating the income you need to enjoy the lifestyle of your choice.

Marketing Momentum: Definition, research, concept and plan
Marketing Momentum: Definition, research, concept and plan

The 7 Ps of Marketing.

These 7 Ps are

  • Product
  • Price
  • Promotion
  • Place
  • Packaging
  • Positioning and
  • People.

You might be thinking, “that all sounds great, how do I do that?” Let me answer that question for you.

First, you need to build a strong foundation for your Marketing Momentum.

This includes:

  • Getting really clear and focused on exactly what you want to accomplish in your business.
  • Setting S.M.A.R.T. goals – goals that are specific, measurable, achievable, realistic, and time-sensitive.
  • Making over your mindset. Many times, what hinders us from taking consistent action with our marketing is that we let our limiting beliefs get in the way. It’s really important to embrace a mindset for marketing success.
  • Identifying who is your exact market, who your ideal client is, and what specialized niche of services you’re going to offer that individual.
  • Learning how to talk confidently about what you do in a way that is compelling to the person that you’re speaking with.
  • Looking at how you’re packaging your services so that you’re creating options and solutions that are really appealing to your ideal client.
  • Finally, you want to create a simple marketing plan that’s going to, create visibility and awareness for the work you do, week after week and month after month.
  • Marketing Momentum: Definition, research, concept and plan
    Marketing Momentum: Definition, research, concept and plan

Once you have your foundation in place, it’s time to focus on creating visibility! And there’s a number of ways that you can do this:

  • You can educate those already in your network – the people who already know you, like you and trust you. This can include family members, friends, ex-colleagues and other individuals in your professional services industry that may offer a complimentary service. Everyone who knows about what you do needs to be educated about how they can refer business to you.
  • You also want to look at ways to create referral relationships. Connect with complementary professionals so you can refer work back and forth to one another.
  • Network strategically. Make sure that you are connecting with the right people who can help you achieve your goals. Don’t just network for networking’s sake.
  • Look at ways that you can create a lot of visibility for your work through social media and other online networking resources. Of course, there’s the BIG three: Twitter, and Facebook, and LinkedIn. However, depending on your profession, there are also maybe social networks that are specific to just what you do.

Now that you have built a strong foundation, you built up some momentum, and created some visibility; you want to maintain that Marketing Momentum.

 

This Marketing Momentum includes:

  • Having regular interactions with your audience, using webinars, teleseminars or an email newsletter.
  • Consistently publishing great content on your blog.
  • Leveraging the power of social media so that you can consistently create visibility for what you do

The fact is that consistent, effective marketing creates awareness. It creates awareness of the problems that you solve, and who exactly you solve them for. So when people who are looking for those solutions discover what you have to offer, you become the natural choice and hiring you is almost automatic.

They don’t overthink it or hem and haw. They whip out their credit card or another form of payment because they need exactly what it is that you have to offer.

And it’s maintaining a full practice of client that creates a consistent and reliable income for you month after month.

If you’d like some help in building and maintaining your marketing momentum, I have just the resource for you.

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